Top 25+ SaaS Startups and Companies to Follow in 2024

The reality of today is that we live in an era of fast technological advancements. Business needs are always evolving; people are more demanding and want to get things done faster. In light of this, the adoption of software-as-a-service (SaaS) is continuing to expand visibly, as SaaS is a driving force behind innovation and transformation.

Numerous tools are appearing every quarter, simplifying our everyday lives and helping professionals likewise. Undoubtedly, SaaS has reshaped how businesses operate, letting them boost productivity, streamline workflows and ongoing processes, and outperform their competition. Such software can save time, and when it's done right, it's flexible, scalable, and cost-effective to build and use.

According to recent data, it is predicted that the SaaS industry market revenue will grow to 374.5 billion USD by 2028. The USA is expected to experience the biggest increase of over 190 billion USD by 2025. This explains the growing demand for quality SaaS application development services and the increasing number of SaaS companies and products.

But who's vying for a piece of the market in our digital-first world? In this article, we examine a list of SaaS startups (both newcomers and more established players) in more detail. We'll overview which companies and products are changing the SaaS landscape across a diverse range of industries. This includes those who are redefining customer relationship management, human resources procedures, sales and marketing processes, how we handle cybersecurity, data analytics, and other fields.

25+ Best SaaS Startups to Follow in 2024

The realm of SaaS is truly dynamic. The pace at which such products are evolving is astonishing, with some artificial intelligence-driven platforms skyrocketing in popularity in just a few years. Let's take a closer look at some of the fastest growing SaaS companies on various stages of startup development to keep an eye on now and in the coming years.

We'll note the companies' industries, locations, funding stages, the game-changing products that help these teams propel toward success, and other data we collected from trustworthy resources like Google Trends and Crunchbase.

Loom

Industry: Video Communication Software
Company location: USA
Founded in: 2016
Team size: 270 employees
Funding: 130M$, Series C in 2021
Current monthly visits growth: 15.99%

Loom is a user-friendly video messaging and screen recording tool for enhancing team collaboration, boosting remote work effectiveness, and personal use as well. It is among the growing SaaS companies whose product makes it easy to record, edit, and simply share videos, as well as make transcripts. Over 21 million people are already enjoying the product, and its popularity is on the rise.

ClickUp

Industry: Productivity Software
Company location: USA, Canada, Ireland, UK, and others
Founded in: 2017
Team size: 1000+ employees
Funding: 400M$, Series C in 2021
Current monthly visits growth: 15.88%

ClickUp is among the top SaaS startups that offer an all-in-one productivity platform. This task management tool helps save time, boost effectiveness, and stay organized both in work and everyday life. It also makes it possible to replace multiple tools with a single solution, as it includes reminders, documents, goal-setting functionality, and more. At the moment, more than 100 thousand teams use the solution around the world.

Usersnap

Industry: User Feedback Software
Company location: Austria
Founded in: 2014
Team size: 15 employees
Funding: N/A
Current monthly visits growth: 23.05%

Usersnap transformed from a visual bug capture tool to a game-changing platform for SaaS product managers to scale user feedback and testing to build user-centric roadmaps. The unique proposition of Usersnap is the simple UX for users to send suggestions, issues in the product as they experience it, and to respond to micro surveys personalized by user events, segments. One of the growth levers of Usersnap is their focus on integrating with popular product management tools such as Jira, Jira Product Discovery, Azure DevOps, etc. Now companies from small to enterprise utilize Usersnap to keep up with user expectations and build precise, bug-proof products.

Notion

Industry: Workspace Software
Company location: USA
Founded in: 2016
Team size: 2300+ employees
Funding: 275M$, Series C in 2021
Current monthly visits growth: 24.55%

Notion is one of the popular startup SaaS companies, offering a workspace tool that blends multiple work tools into one. The collaboration software is customizable and can be used for lots of things, from knowledge management, the company's wiki, and product roadmap to project documentation, taking notes, and other workflow process vitals. It centralizes the work of teams distributed in different time zones and locations, letting people stay connected and get work done better and faster.

Grammarly

Industry: Writing Software
Company location: USA and Europe
Founded in: 2009
Team size: 1300+ employees
Funding: 200M$ private equity 
Current monthly visits growth: 24.99%

Grammarly is definitely one of the top SaaS companies. It is part of TIME's 100 Most Influential Companies, so it's no surprise that the popularity of this AI writing assistant continues to grow. The software is handy for creating content faster, checking grammar, punctuation, and spelling more thoroughly, and improving communication. It is powered by advanced machine learning, constantly improving the used AI and natural language processing algorithms. The typing assistant can be widely applied, from emails and social media to any other writing you do.

Webflow

Industry: Website Builder Software
Company location: USA
Founded in: 2012
Team size: 1000+ employees
Funding: 120M$, Series C in 2022
Current monthly visits growth: 17.01%

‍Webflow is also among the notable SaaS startups. It's a no-code website builder that millions of users enjoy across the globe. The intuitive platform makes it easy to design prototypes and build websites even if you have zero coding background. This visual web design platform is also a CMS and hosting provider, which is noted for its flexibility, ability to generate clean code that developers can apply, and its utmost customization opportunities. It can be used to put together landing pages, websites, portfolios, blogs, e-commerce stores, and lots of other things.

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Miro

Industry: Workspace Software
Company location: USA, Netherlands, Germany, and many others
Founded in: 2011
Team size: 2500+ employees
Funding: 400M$, Series C in 2022
Current monthly visits growth: 32.58%

Miro is among the successful SaaS startups that created an unrivaled visual workspace tool for team collaboration and innovation. Over 60 million users are actively applying the platform to design products, make diagrams and map processes, manage tasks, visualize data and content, and get teams together to organize various processes. This project management software is helpful for keeping everyone on the same page, even when you use digital sticky notes or the whiteboard.

Gusto

Industry: Financial Software
Company location: USA and other countries 
Founded in: 2012
Team size: 2600+ employees
Funding: 55M$, Series E
Current monthly visits growth: 37.47%

Mentioning more SaaS startups, Gusto is a solution for automating such processes as payrolls and issuing payments. Previously known as ZenPayroll, the platform also has HR tools and lets businesses handle payouts, benefits, and other essentials with ease. More than 300k companies are using this tool.

Secureframe

Industry: Cybersecurity Software
Company location: USA, Canada, UK
Founded in: 2020
Team size: 200+ employees
Funding: 56M$, Series B in 2022
Current monthly visits growth: N/A

Secureframe is one of the SaaS startups in the cybersecurity sector. The company's AI-powered compliance automation software is robust. It was created to boost security, build user trust, streamline compliance matters, mitigate unwanted risks, and avoid data theft and breaches. The tool continuously stands guard, collecting evidence, protecting client data, and monitoring hazards.

Canva

Industry: Visual Design Software
Company location: Australia, USA, China
Founded in: 2012
Team size: 10k+ employees
Funding: 200M$, Series F in 2021
Current monthly visits growth: 30.81%

What's for other profitable SaaS companies, Canva is an often-used drag-and-drop design tool that lets non-designers create various visual assets. The platform offers a multitude of customizable templates that can be used to make presentations, print materials like invitations and cards, videos, social media content, and lots of other things. The tool provides a whiteboard for creativity as well.

Figma

Industry: Design Software
Company location: USA
Founded in: 2012
Team size: 7500+ employees
Funding: 200M$, Series E in 2021
Current monthly visits growth: 18.8%

Figma deservedly takes its place among the best SaaS startups. Millions of designers from all over the world use this versatile tool for interface design, prototyping, and other tasks. One of the tool's powerful leverages is real-time collaboration, speeding up the workflows and allowing people to build better products faster.

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GitLab

Industry: DevSecOps Software
Company location: all-remote
Founded in: 2011
Team size: 1800+ employees
Funding: 268M$, Series E
Current monthly visits growth: N/A

GitLab is an AI-powered that provides Development, Security, and Ops teams with simple solutions for making secure and compliant software at different product development life cycle stages. The tool boosts team productivity, shortens development and software delivery time, and aids efficient collaboration between developers working on the projects. An estimated 30+ million users are registered on the platform, with over three thousand contributors.

Superhuman

Industry: Email Software
Company location: USA, Canada, and others
Founded in: 2014
Team size: 140+ employees
Funding: 75M$, Series C
Current monthly visits growth: 2.11%

Superhuman is one of the growing SaaS companies that uses artificial intelligence to make unparalleled emails effortlessly and as fast as possible. The tool is handy for saving marketing teams valuable time creating Gmail and Outlook campaigns, following up, and responding to incoming emails. The tool is capable of matching the tone and voice according to your one-line prompts, timing them properly, and avoiding spelling errors or other grammar mistakes.

MyFitnessPal

Industry: Health and Fitness Software
Company location: USA
Founded in: 2005
Team size: 200+ employees
Funding: 18M$, Series A
Current monthly visits growth: 37.86%

MyFitnessPal is a web and mobile application that can be used to track your exercise and calorie intake, and monitor your diet and nutrition. It is one of the small SaaS companies aimed at helping about one million people lead healthier lifestyles and build healthy habits. It lets users count calories, plan their meals, and jot down their workouts all in one place, and offers personalized insights into what's working. This allows you to reach personal goals faster, like losing weight or achieving bodybuilding aims.

ClassDojo

Industry: Education Software
Company location: USA
Founded in: 2011
Team size: 280+ employees
Funding: 125M$, Series D
Current monthly visits growth: 50.34%

ClassDojo is one of the fastest growing SaaS companies in the Edutech sector. It was initially built as a network that could connect teachers and students from kindergarten to grade 8 and their families. It then evolved into a global virtual space and communication platform for making communities out of classrooms. The tool features a messenger with automated translation to thirty-five languages, an event calendar to keep everyone up-to-date, content sharing via Stories, attendance sheets, and many other features.

CopyAI

Industry: Copywriting Software
Company location: distributed team in the USA
Founded in: 2020
Team size: 100+ employees
Funding: 11M$, Series A in 2021
Current monthly visits growth: 18.8%

CopyAI was created to speed up the creation of copy and content using artificial intelligence. It is among the top SaaS startups building a product that uses generative AI to craft compelling writing that can boost the go-to-market strategy, improve marketing processes, and cut down copywriting time. It helps people brainstorm, do research, and remove the fear of a blank page. The company states that over 100 million people are already using the tool.

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Airtable

Industry: App Development Software
Company location: USA, UK
Founded in: 2012
Team size: 850+ employees
Funding: 735M$, Series F in 2021
Current monthly visits growth: 8.08%

Airtable is a low-code solution built for making applications and crafting and sharing relational databases. This online platform is cloud-based and secure, and the software is listed among the Forbes Cloud 100. Moreover, it assists with all kinds of tasks, such as making custom marketing workflows or managing product development roadmaps. The team states that more than 450 thousand organizations are applying the product.

Calendly

Industry: Scheduling Software
Company location: USA
Founded in: 2013
Team size: 650+ employees
Funding: 350M$, Series B
Current monthly visits growth: 21.18%

Calendly is used for automated scheduling and making appointments. The tool empowers communication and helps businesses find time for what's important. It enables teams to keep their schedules organized, get a clear understanding of availability, and connect calendars. This solution also helps avoid such mistakes as getting double-booked schedules or mixing up time zones. More than 20 million people use the software to boost productivity and save time.

Pitch

Industry: Presentation Software
Company location: Germany
Founded in: 2018
Team size: 120+ employees
Funding: 85M$, Series B
Current monthly visits growth: 10.59%

Pitch is innovative pitch deck creation software with a major emphasis on collaboration in real-time. The tool helps build effective presentations, reducing time with drag-and-drop functionality, and it lets you monitor how well slides are performing thanks to built-in analytics. The solution has customizable templates on offer, and the presentations are easy to share and amend when a company starts pitching to investors.

Remote

Industry: HR Software
Company location: USA
Founded in: 2019
Team size: 900+ employees
Funding: 300M$, Series C
Current monthly visits growth: 26.29%

Hiring people from multiple countries and managing distributed teams is much simpler with Remote. This global employment platform was built by one of the actively expanding SaaS startups. The product lets human resources specialists quickly calculate the cost to hire employees abroad, find the best talent internationally, manage contractors, automate onboarding, issue payrolls in multiple currencies, handle taxes, and much more.

Spot AI

Industry: Video Security Software
Company location: USA
Founded in: 2018
Team size: 120+ employees
Funding: 40M$, Series B in 2022
Current monthly visits growth: 51.63%

Spot AI is video intelligence software that modernizes physical camera systems and helps businesses use video footage to their advantage. The solution transitions an organization's video security to the cloud and provides a single dashboard showing all the data from all cameras. It enhances operations, lets you resolve incidents quicker, and makes the workplaces safer. The company can be listed among the fastest growing SaaS companies in this field.

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CleverTap

Industry: Customer Engagement Software
Company location: USA
Founded in: 2013
Team size: 600+ employees
Funding: 105M$, Series D in 2022
Current monthly visits growth: 6.49%

Speaking of other SaaS startups, CleverTap is a client engagement platform for enhancing user lifetime value and retention. The tool was crafted to help companies improve customer relationships by making personalized experiences across multiple channels. It analyzes data from numerous sources and assists in building better campaigns that lead to achieving refined customer lifecycle management.

Ledgy

Industry: Equity Management Software
Company location: Switzerland, UK, Germany
Founded in: 2017
Team size: 70+ employees
Funding: 22M$, Series B in 2022
Current monthly visits growth: 25.83%

Ledgy is a cutting-edge equity management platform that automates equity-related processes. The software is applicable for making business and startup equity plans, clarifying ownership stakes to all parties, handling cap table management, and aligning teams. It's among the top SaaS startups that help entrepreneurs make the most of their equity compliance and operations. Over 3.5 thousand companies are using this tool, as it may help teams scale the right way as they convert employees into owners and keep investors engaged.

Instabug

Industry: Issue Tracking Software
Company location: USA, Egypt
Founded in: 2014
Team size: 200+ employees
Funding: 46M$, Series B in 2022
Current monthly visits growth: 30.74%

Instabug is a bug-reporting tool for monitoring mobile application performance. It's one of the top SaaS startups for debugging mobile apps, which makes it possible to detect stability issues and ensure stability. It is handy during different stages of the project, helping developers continuously test and improve applications. The mobile-first tool provides detailed crash reports, simplified QA testing, and monitoring of various in-app functioning processes. 

Statsig

Industry: Product Analytics Software
Company location: USA
Founded in: 2021
Team size: 60+ employees
Funding: 43M$, Series B in 2022
Current monthly visits growth: 1.8%

Statsig is a product experimentation platform used to test product hypotheses. The platform is capable of automating and quickening A/B tests and helps businesses make better products thanks to the data-driven approach in decision-making. The solution has feature flags, too, which can assist with feature prioritization. It allows for partial rollouts and helps convert collected data into actionable insights.

Thematic

Industry: Feedback Analysis Software
Company location: USA
Founded in: 2015
Team size: 30+
Funding: 1.2M$, Seed round in 2017
Current monthly visits growth: 167.79%

Thematic is one of the small SaaS companies that are currently growing. This customer feedback analysis tool is powered by AI and is used to sort piles of feedback that can sometimes get noisy, then analyze client sentiment, allocate areas of improvement, and turn the findings into valuable insights. Thanks to the tool, feedback analysis becomes automated and structured, saving lots of hours on manual processing. It is helpful for companies that wish to become customer-led and for boosting product-led growth, in general.

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lemlist

Industry: Email Marketing Software
Company location: France
Founded in: 2018
Team size: less than 50
Funding: N/A
Current monthly visits growth: 15.22%

lemlist is an indispensable SaaS tool used for sales automation and cold outreach. This SaaS company focuses on automation, helping teams streamline campaigns. The tool lets you refine the email list with only verified addressees, personalize messages quickly, and deliver them more effectively. Although the company is a little over five years old, lemlist has over 37 thousand business users and is rapidly growing in popularity.

Qobra

Industry: Sales Compensation Software
Company location: France
Founded in: 2020
Team size: less than 50
Funding: 10M€, Series A in 2023
Current monthly visits growth: 7.29%

‍Qobra is an actively growing SaaS company focused on helping Sales, Operations, and Finance teams get instant access to their commissions, as this kind of motivation is commonly primary for boosting sales performance. This commission management software makes it easier for sales reps to understand their sales targets as well. Quobra initially had 5 million euros raised in March 2022, since then, the team has reached 300% annual growth, helping secure another 10 million euros in funding in autumn 2023.

How Upsilon Can Help You Build and Launch a Startup

The SaaS companies we've overviewed are at the forefront of those gradually paving the way for the future. Yet, achieving growth and success isn't as easy as it seems. We know how tough starting a startup is. As a digital product studio, Upsilon has built several of our own products, including OrgaNice, a tool for creating org charts, managing employee time offs, and automating other HR processes right within the Slack workspace.

Plus, we've helped a multitude of startups bring their ideas to life, gradually molding their products so they can rapidly test them on the market, raise funds, and scale. In fact, many of them had successful exits (you can check out the case studies to find out more)!

Upsilon's team is comprised of versatile professionals with years of expertise in different fields, including planning, research, design, development, and testing. We build agile MVPs and products, so you can count on our support at every step of the process.

So, if you have an idea in mind and need a team to make it happen, don't hesitate to use our MVP development services for startups, we'll be glad to assist!

Let's Recap on the Growing SaaS Startups 2024

We've taken a close-up look at the best SaaS companies to follow in 2024. The market is continuing to flourish, and these trailblazers are pushing boundaries by applying modern technologies in unique ways. Hopefully, they have inspired you to consider creating your own product in the innovative SaaS space.

In case you have a groundbreaking idea for a SaaS solution you'd like to build yet don't have the tech talent to bring it to action, feel free to contact us for a consultation!