Best Startup Tools – Top Options in 2023
Building and growing a startup is not an easy task. In order to expand and be productive, it is essential to use tools for startup that can help you perform various tasks and save resources.
Today, there are many business startup tools available that cater for the needs of small businesses. Usually, they offer free plans or come at an affordable price that is suitable for a small team. In this article, we are sharing a startup tools list that includes tools and applications that can be helpful for developing a company and halping it progress through various startup stages.
Customer relationship management (CRM) tools are essential for any business from the moment they get their first customers. Such tools help you grow your business, increase sales, and enhance customer experience. They also can save you time and increase productivity. Some of the best CRM tools for startup owners are:
Zoho CRM is a tool that includes CRM, project management, planning, scheduling, and invoicing features. It allows to manage your marketing, sales, and customer support activities in one place. Using this platform, you will be able to convert more leads, engage with your customers, and increase your revenue.
- Sales Force automation;
- Business process management;
- Marketing automation;
- Predictive sales;
- Team collaboration;
- Remote work.
- Free (for up to 3 users);
- Standard €14 per month;
- Professional €23 per month;
- Enterprise €40 per month;
- Ultimate €52 per month.
If you're looking for a subscription management tool, how about Recurly? This subscription and billing platform can help you automate your processes, get data-driven insights, optimize revenue and more, allowing you to deliver the best subscription experience. Of course, there are many similar platforms on the market, so you can find a strong alternative to Recurly if it doesn't meet your exact needs — just do your research before making a decision.
- Centralized subscriber data reports;
- Clear dashboards for easy visibility;
- Easy plan updating and modification;
- One-time and recurring item options;
- Broad email customization.
- $199 per month (custom packages available)
Salesforce Essentials is a CRM tool that has been created specifically for small businesses. This application integrates with the whole ecosystem of Salesforce apps. It is one of the best tools for startups that are looking for ways to automate their sales and marketing processes with a highly customizable tool. It is possible to use it for contact management, sales management, mass emailing, customer service, etc.
- Managing contacts;
- Sales analytics;
- Customer support;
- Mobile application;
- Integrations with other apps.
Pricing starts from $25 per user, per month with a 14-day free trial.
For startups looking for a powerful CRM tool, BIGContacts offers advanced workflow automation and contact management features. With it, you can segment customers based on various criteria and tailor your engagement strategies accordingly. The platform also helps design and launch effective drip email campaigns that boost customer loyalty and retention.
Moreover, BIGContacts provides a user-friendly pipeline management system to track and convert leads more efficiently. Finally, the platform supports team collaboration by allowing easy task assignment and progress monitoring.
- Drip email campaigns;
- Static and dynamic contact lists;
- Custom user roles;
- Workflow automation;
- Pipeline management;
- Reporting & analytics.
- BIG- $5/user/month;
- BIGGER- $15/user/month;
- BIGGEST- $25/user/month;
- ENTERPRISE- Custom pricing.
HubSpot CRM is also a great option for a small team. It is very user-friendly and easy to use even if you are not a marketing specialist. It is one of the best tools for startup founders who are not fully qualified in the sphere of marketing, but understand the importance of performing marketing activities to promote their products and services. What is more - this solution is scalable, you can add more features to your plan as the business grows.
- Contact management;
- Website activity;
- Deal tracking;
- Marketing synchronization;
- Content management tools;
- Social media marketing tools;
- Email connections;
- Free plan;
- Paid plans start from $45 per month.
Marketing and SEO Tools
Even with the greatest business idea, it is hard to make sales, if your customers don't know about your products and services. Using these startup marketing tools, you will be able to manage your social media activities, use Search Engine Optimization (SEO) tools, create automated marketing campaigns, and optimize your online presence.
MailChimp is one of the most popular email marketing tools for startups. This tool provides a reliable service of automating your marketing emails and delivering them right to your users. MailChimp is used by millions of companies for creating engaging content and expanding their audience. If you're interested in learning more about Mailchimp and its features, check out our comprehensive Mailchimp review.
- Email automation;
- Pre-built templates;
- A lot of targeting options;
- App integrations.
- Free plan;
- Essentials: $11 per month;
- Standard: $17 per month;
- Premium: $299 per month.
Hootsuite is among startup tools that help to improve your social media marketing strategies and engage more clients from social media. It allows you to manage all your social media in one place and get great results.
- Scheduling posts;
- Creating visual content;
- Tracking brand mentions;
- Social media analytics;
- Team collaboration;
- App integrations.
Pricing starts at $49 per month with a 30-day free trial.
Among the most popular startup tools, there is Ahrefs, which can help you improve your website's SEO promotion. This is one of the best SEO Audit tools for startups that allows you to track your product performance metrics, monitor the website's health rate, and view website analytics and organic traffic. Here you can also explore your competitors’ websites and get some insight on how to improve yours.
- Tracking SEO performance;
- Researching your competitors;
- Site audit;
- Keyword research;
- Content ideas;
- Rank tracking.
Pricing starts from $99 per month ($83 + 2 free months if paid annually).
Semrush is a notable representative of the most commonly used SEO startup tools for business and startup digital marketing. It allows you to track organic traffic, view website analytics, improve the content, and make your website more visible online.
- Rank tracking;
- Keyword research;
- Content marketing;
- Competitor analysis;
- Social Media management;
- Link building;
- Paid advertising.
- Free plan;
- Paid plans start from $119.95 per month.
A startup can benefit greatly by using Prepostseo. This is a platform that provides various tools to improve the quality of your content. With its AI paraphrasing tool, startups can ensure that their content is unique and engaging. With the plagiarism checker, they can ensure that their marketing content is not plagiarized. Other tools such as the summarizer and grammar checker help to make the content clear and concise by making it shorter and free of errors.
- Content optimization tools;
- Accurate plagiarism check;
- Browser integrations;
- Improved content readability;
- Multilingual support.
Pricing starts from $10 per month and goes up to $350 per year.
Paraphrase Tool is a cutting-edge startup solution tailored for marketers and professional SEO services. This innovative tool empowers users to effortlessly paraphrase text, enabling them to create fresh and engaging content. Paraphrase tool's user-friendly interface and advanced algorithms make it an indispensable asset for crafting compelling narratives and staying ahead in the ever-evolving digital landscape. Using additional tools like grammar checker and summarizer, you can make content perfect and retaining essential insights.
- Text paraphrase;
- Grammar check;
- Text summarizing;
- Available in several languages.
Pricing starts from $14.95 per month and goes up to $99.95 per year.
Local SEO Checklist
Local SEO Checklist offers a free checklist to help small businesses optimize their local presence and improve their search rankings. They provide tips and resources for on-page SEO elements, Google listings, business and startup directories, customer reviews, website content, and backlinking. Their goal is to make local marketing tools simple and accessible for small businesses.
- A free checklist made by the team at Synup;
- Tools for on-page SEO, Google listings, directories, reviews, content, and backlinking;
- Ability to manage your listings and improve ratings across different directories.
Pricing: free plan - an informational checklist.
If you are looking for an all-inclusive SEO tool that can help optimise your website and improve search engine visibility, as well as ranking then DefiniteSEO is a powerful SEO Checker for you. The SEO tool is pretty easy to use and provides detailed reports based on various SEO factors that are crucial for ranking on search engines. You can utilise the SEO results and reports to fine–tune your website and make it rank better in the SERPs.
Since it is a free SEO tool you can use the tool any number of times. The SEO tool provides all the premium and advanced features for free. As a result, it helps with detailed SEO analysis, website performance checks, on-page SEO, usability, accessibility, security, networking, and more.
- 190+ SEO Tests;
- Find Keyword Suggestions;
- Optimise Images and Videos;
- Improve Readability;
- Find Content Improvement Suggestions;
- Link Analysis;
- Link Suggestions;
- Improve Website Security;
- Enhance Usability & Accessibility.
Design tools are essential for most companies, as they help them at various stages. These include user research, creating interface designs, custom logos, posts for social media, marketing materials, infographics, etc. There are lots of design applications on today's market, so it is up to you to pick the ones that are the most suitable for you. Now, let's have a look at some of the best design tools for startups.
It is browser-based, so you can collaborate with your colleagues in real-time. Figma also supports in-app commenting, which is great for providing and receiving feedback, and is one of the most popular tools for MVP design.
- Design tools;
- Prototyping tools;
- Design systems;
- Online whiteboarding;
- Team meetings;
- Starter plan: free;
- Figma Professional: $12 per editor/month (billed annually);
- Figma Organization: $45 per editor/month (billed annually).
Canva represents the free startup tools that can help you create beautiful designs for any occasion. There are thousands of templates available – you can choose one of them or create a design work of your own. This startup tool is very user-friendly and suits even those who have no prior experience in design.
- Photo editor;
- PDF editor;
- Graphs and charts;
- Video intro maker.
- Free version for small teams;
- Paid plans: start from $119.99 annually (for up to 5 users).
Visme is a platform for creating visual content, which is a tool for startups who need to create all of their branded content and marketing materials in one place. There are thousands of templates, illustrations, stock photos, data visualization tools, and other elements you can use to make your content truly exceptional.
- Creating presentations;
- Engaging charts and infographics;
- Branded documents;
- Social posts;
- Short videos and animations.
- Basic plan: free;
- Paid plans start from $12.25 per month.
Movavi Video Suite is an all-in-one toolkit for startups who want to make the most of their videos and photos. It unites every Movavi program into one big content-making machine, so you can easily convert media files, create slideshows, add captions and watermarks, record screen activity, edit images, and more. It also features a Mobile Companion that will help you transfer files between your smartphone and computer.
- Drag and drop editor with multiple special effects;
- Multi-format conversion;
- AI video upscaling;
- Screen recording tool;
- AI photo editing – background removal, color correction, etc.
- 7-day trial – free;
- 1-year subscription to Video Suite (includes Video Editor, Video Converter, and Screen
- Recorder) – $152.85;
- 1-year subscription to Video Suite + Photo Editor – $267.80.
CoNote is an AI-backed tool for user research. This instrument can streamline qualitative research processing. For example, it can automate various user analysis procedures across the dataset, making it simpler to spot insights for separate audience groups.
- Organizing user research and analysis processes;
- Audio and video data transcription;
- Video and audio data trimming and sharing;
- Allocating common themes and keywords;
- Automating transcription data combing and connecting;
- Pulling out insights using AI;
- Data storage, import, and bookmarking.
Pricing: a free trial is currently available (five free credits for new accounts).
FreshBooks is a popular cloud-based accounting software designed primarily for small businesses and freelancers. FreshBooks is known for its simplicity and accessibility, helping you efficiently manage your invoicing, accounting, payments, expense and much more. FreshBooks also has a free invoice generator that can help you create and generate invoices with your company's logo.
- Expense tracking;
- Time tracking;
- Online payments;
- Financial reports;
- Multi-currency support;
- Tax preparation;
- Automatic bank reconciliation.
- Lite - $8.50;
- Plus - $15;
- Premium - $27.50;
- Customized plan.
Billdu is an invoicing and business management tool ideal for startups and small businesses. Renowned for its user-friendly design and comprehensive feature set, Billdu streamlines invoicing, sales, and overall business operations. The app is tailored to support diverse business needs, from creative industries, IT services, retail and freelance work, making it a versatile choice for emerging businesses.
- Mobile Accessibility;
- Payment Reminders;
- Recurring Invoices;
- Document Management;
- Expense Tracking;
- TReporting Cash flows.
- Free trial available for 30 days;
- Lite - $3.99/mo;
- Standard - $8.99/mo;
- Premium - $16.99/mo.
Project Management Tools
Project management is vital for modern businesses, as it is necessary to organize work on the project, so that all the tasks are completed in time. There are a lot of tools that can help you simplify this process by planning, assigning tasks, and monitoring the work activity. Moreover, advanced planning and scheduling software streamlines project management by enhancing resource allocation, task coordination, and real-time progress tracking, ultimately ensuring project success. Understanding the nuances of Search Engine Optimization (SEO) can significantly influence your startup's online visibility and customer reach.
Here are some of the project management tools that you may find useful.
ProofHub is an all-in-one project management and team collaboration tool. The tool is very simple to use: the centralized dashboard helps you to plan, schedule, and delegate tasks for all your projects at one place with ease. Furthermore, you can monitor progress and identify bottlenecks early, so you are always one step ahead of the competition.
- Built-in chat - 1:1 and group chats;
- Comments with @mentions;
- Automating repetitive tasks;
- Flat pricing;
- Document sharing;
- Built-in time tracker.
- The Essential plan - $45 per month (billed annually);
- The Ultimate Control plan - $89 per month (billed annually).
Trello is considered to be among the top startup tools for project management. This is a web-based application that allows you to see a visual representation of your tasks and make the task management process more effective. It is simple, flexible, and easy to use. It is also possible to integrate Trello with Dropbox, Google Docs, and other applications in order to make your project management even better.
- Workflow automation;
- Integration with other applications.
- Free plan;
- Paid plans start from $5 per user, per month (if billed annually).
Asana is a productivity application that can help you organize your projects easily and streamline your workflow. It offers some more advanced functionalities than Trello, which makes it a great option for complex projects, though it is not as intuitive.
- App integrations;
- Workflow automation;
- Setting goals;
- Desktop and mobile applications.
- Basic: free;
- Premium: €10,99 per user, per month (billed annually);
- Business: €24,99 per user, per month (billed annually).
What concerns tools for startups that work remotely or have hybrid teams, Basecamp is one of the best options in this case. In remote teams, the projects sometimes are scattered across different places – it's hard to manage the tasks and keep everything under control. Using Basecamp, you can organize everything in one place and see the work progress clearly. Another point worth mentioning, is that it is possible to access Basecamp from anywhere - on the web, on iOS, and on Android.
- Message board;
- Docs and files;
- Group chat;
- Automatic check-ins.
- Basecamp Personal: free;
- Basecamp Business: $99 per month.
Jira is a reliable project management tool that allows to manage any number of projects across different teams and spheres. It is very flexible and easy to customize. It is widely used in the tech field, as it has all the features necessary to manage an IT project, like sprint management, code deployment, reports, monitoring the progress of a software team, etc.
- Agile boards;
- Product development roadmaps;
- Reports and insights;
- Project flexibility;
- Drag and drop automation.
- Free plan for up to 10 users;
- Paid plans start from $7.5 per user, per month.
Productivity tools are also a very useful way to keep track of all the things you need to do. The apps from this category help you work more effectively, create to-do lists, collect and store information, book meetings, etc.
Calendly is an application that allows you to set the times you are available to let people make schedule meetings with you in an easy and convenient way. It is also possible to connect the app with other tools you use, share your booking link with others, and even embed the Calendly form on your website so that your clients are able to book a meeting directly.
- Team scheduling;
- Embedding content;
- Calendar connections;
- Meeting polls;
- Availability preferences.
- Free plan;
- Paid plans start from $8/month per user.
OneBar is a knowledge management platform that helps your team collect and store all sorts of information and access it anywhere. It can help you build a smart FAQ knowledge base from your Slack conversations and use a Slack bot to respond to questions in channels automatically.
- Internal knowledge base;
- Public knowledge base;
- Slack integration;
- Slack bot;
- Chrome Extension.
- Free plan for up to 3 users;
- Paid plans start from $200 per month;
Todoist is one of the best tools for startups that help to create to-do lists. With this application, you will be able to keep all of your tasks organized and the work process productive. It is also possible to delegate tasks, add them to the calendar, discuss them with your team members, and much more.
- Adding tasks;
- Recurring tasks;
- Priority levels;
- Email integrations.
- Free plan;
- Pro: $4 per user, per month (if billed annually);
- Business: $6 per user, per month (if billed annually).
Instant messaging is an essential part of business communication with customers and the team members. Here are some of the applications that can be used to ensure reliable communication.
Among the free startup business tools that allow team members to communicate easily and effectively, a leading place is taken by Slack. It is a convenient tool for group and one-on-one messaging. Slack offers an opportunity to divide your conversations into channels so that the relevant information is easy to find. Also, there is a Slack mobile application and a possibility to integrate it with many other tools, for example, Trello, Jira, Twitter, etc.
- Public and private channels;
- Collaboration with other teams;
- Audio and video calls;
- Workflow automation;
- File sharing.
- Free plan;
- Pro: $6.67 per user, per month (if billed annually);
- Business+: $12.50 per user, per month (if billed annually).
Pronto is a highly effective and reliable communication platform, which helps you build engagement within the team, and keep everyone on the same page. It is a great application for teamwork, as it is simple, but powerful, and offers a lot of customization options.
- One-on-one chats;
- Group chats;
- Video meetings;
- Real-time translation of the messages;
- File sharing;
- Task management.
- Free trial;
- Talk to the sales team to get a quote for further use.
Microsoft Teams was initially created for companies with an Office 365 subscription, but now it offers a free plan for small businesses and startups. This application offers unlimited messages, channels, and search history and integrates with 140 other apps. Microsoft Teams allows you to connect with your teammates freely and easily, and be more focused and efficient.
- Audio and video meetings;
- File sharing;
- Working together with your team in real-time;
- Data encryption.
- Free plan;
- Paid plans start from $4 per user, per month.
If your business is involved in developing web or mobile applications, it can be a good option to build a minimum viable product (MVP) to test the idea and see how it affects your business. It is also possible to experiment with new concepts and approaches, and figure out your preferred market niche. Certainly, there are numerous MVP tools available to simplify the process, let's overview a few of them.
Balsamiq is a great option for startup businesses owners who are looking for ways to create an MVP. This is a graphical application that helps you create prototypes and wireframes. It also offers an opportunity to work in collaboration with your teammates while working on the project.
- Interactive prototypes;
- Reusable symbols;
- UI Components & Icons;
- Keyboard shortcuts;
- Collaboration support.
- Free trial version;
- Paid plans start from $9 per user, per month.
Jotform Apps is a useful tool if you are looking to increase the reach of your brand and expand it to include a mobile app. It lets you create no-code mobile apps that work seamlessly on any device and can be shared with a link or QR codes. Collect form submissions and keep track of your data with your team. Create a company portal to store internal documents and forms.
- Easy sharing;
- Form analytics;
- App templates;
- Free plan;
- Bronze: $34 per month (if billed annually);
- Silver: $39 per month (if billed annually);
- Gold: $99 per month (if billed annually);
- Enterprise: Custom
Webflow is a website design tool for startup founders that allows the creation of prototypes or websites without coding. It is very user-friendly and has an intuitive interface. Using Webflow, you can easily convert the created prototypes into a ready website, visibly reducing the average time to build a website.
- Website designer;
- Online store management;
- SEO support;
- Customizable workflows;
- Hosting services.
- Starter plan: free;
- Paid plans start from $12 per month.
Startup Launch Tools
Launching a startup is quite a challenging task. There are a lot of factors that influence the success of a new application, from the initial idea of an app to its execution. However, there are multiple tools that can help you make the process of launching a startup more efficient.
Product Hunt is among the most popular startup launch platforms. This platform showcases new tech products every day, it is possible to share and discuss your new products there. Launching on Product Hunt can help your product or startup get discovered by a large audience of tech enthusiasts.
- Upcoming products;
Beta List is a pre-launch platform that can help you launch your application successfully. This platform allows you to present your idea in front of the business community and get useful feedback, which is vital for MVP validation. Thanks to Beta List you will be able to do a research of the audience in order to understand the customers better, and create the right type of product for them.
- Submitting startups;
- Hobby: Free;
- Startup: $129;
- Funded: $299.
The financial part of the business is important for startups as well, that's why many companies consider joining an incubator or accelerator. It is crucial to understand how to attract investment, what startup funding stage you're at, where the revenue comes from, and how the business is going to work in future. Many of your decisions will be based on whether you are opting for startup scaling or not. That is why it is necessary to use financial and fundraising tools for startups in order to fulfill your goals.
FounderSuite is a tool that helps to raise capital for launching a startup. It helps you build effective and reliable investor relationships, and brings structure, speed and efficiency to the fundraising process as you pitch investors.
- Investor CRM;
- Investor Database;
- Investor Updates;
- Startup Docs;
- Founders Market.
- Basic: Free;
- Silver: $44 per month;
- Gold: $62 per month;
- Agent: $150 per month.
Crunchbase is a platform that allows you to connect with experts and look for new business opportunities. There are millions of entrepreneurs that use Crunchbase to power their businesses.
- Finding investors;
- Planning investments;
- Finding prospects;
- Market research;
- Enriching your database;
- Data integrations.
- Essential: Free;
- Pro: $29 per month;
- Enterprise: Custom.
Lead Generation Tools
Beaconstac's digital business card solution lets you create digital business cards for convenient and ROI-driven networking in a hassle-free manner. With easy creation, automated distribution, and sharing capabilities, the digital business card solution has become an easy choice for many sales reps looking to make the jump to digital while streamlining their lead generation process. You can customize the business card with your image or logo, contact information, website links, social media handles, and more. Plus, neither you nor your prospects won't need any additional application or tool.
- Pre-made templates for easy creation of digital business cards;
- 4000+ integrations with CRMs and sales stacks;
- GDPR and SOC Type-2 compliant;
- Built-in analytics for analyzing the performance of the cards;
- Apple and Google Wallet shareability feature;
- Bulk creation capabilities.
- The solo plan for 3 unique digital business cards starts at $6/month;
- For enterprise plans, connect with their sales team.
Hunter is an all-in-one cold email software that enables users to generate qualified leads through cold email on the scale. It supports marketers in every lead generation step, from prospecting and building lead lists to sending cold emails at scale and measuring the performance of your campaigns.
- Email finder and verifier allowing users to find valid email addresses and reduce deliverability issues;
- Campaigns that enables users to automate their cold email sequences without sacrificing the personalized touch;
- Email account rotation that distributes sending emails between multiple email accounts;
- Unified inbox that enables users to manage all email communications from one place;
- Chrome extension and Google Sheet Add-on;
- Domain search that provides you with lead data connected to a specific web domain;
- Easy lead management and segmentation by engagement.
- Free account with credit limits;
- Starter: $49/month;
- Growth: $149/month;
- Business: $499/month.
There are lots of tools for startups that are worth mentioning. Each of them has its own benefits for companies; they help to make their work processes quick, convenient, and efficient. Of course, all businesses are different, and what is right for one may not be suitable for another.
We hope that you find something useful for your business in this startup tools list, and if you have any questions, feel free to contact our team, we are always ready to help. Upsilon is an experienced MVP development company that helped lots of businesses with their launch and further growth, plus, we use a flexible sprint-based pricing model. So, if you need affordable services for early-stage startups, don't be shy to reach out!