Emerging Business Trends: 2023 and Beyond

Article by
Maria Arinkina
8 min
As companies around the world brace for whatever lies ahead, the business environment is as competitive as ever. From new technological innovations to global economic changes, business trends poised to shape the year are both exciting and unpredictable. Let’s overview the most prominent ones.

A lot has changed in the world in recent years. COVID-19 was a key driver of the transformation and necessity to overcome many previously unseen challenges. New technologies have emerged, shopping behavior and work norms shifted, and many businesses brought lots of innovation into multiple fields.

So what are the latest business trends to look out for in 2023 and the years to come? Let’s go over ten that are worth noting.

10 Business Trends in 2023 and Beyond

What has changed in how businesses run, and what’s forecasted for the nearest future? Here are ten entrepreneurship trends.

1. Even More Digitalization

Most people have already directly experienced major changes in many sectors. Numerous workflows and processes have drastically transformed for the better with the help of modern technology and tools. For instance, meet-ups organized in Zoom replace face-to-face meetings. Plus, opting for modern solutions saves a lot of time and human effort, such as using Slack automation bots instead of carrying out repetitive manual tasks.

Let’s face it, technology is continuously progressing. Therefore, it’s no surprise that the existing digital solutions are expected to improve even more. They’ll keep changing multiple traditional processes in banking, insurance, healthcare, travel, and other areas.

2. Enhanced Cybersecurity

As the digital world evolves, the need for improved cybersecurity measures grows too. Cybercriminals employ more sophisticated tactics, and the number of threats increases exponentially yearly.

It is imperative for businesses to have an even stronger cybersecurity strategy to remain vigilant. Continually reviewing fraud prevention means and other safety precautions to identify potential vulnerabilities before they become a problem is a must.

The bottom line is that data protection should be a business priority. So, having multi-layered and versatile system protection and using the best modern tools is one of the recent trends in entrepreneurship. This is the only way an organization can be safe from different types of cybercrime, including attacks aimed at:

  • accessing, altering, or destroying data;
  • extorting money from a company or its employees;
  • or from attacks that disrupt day-to-day operations.

3. Social and E-Commerce Will Continue to Thrive

Online shopping is also one of the business trends for 2023, and it won’t become a thing of the past any time soon.

For a growing number of people, shopping online is already customary. That's why purchases made in e-commerce stores and via social media channels are only expected to grow compared to shopping in physical stores. Statistics predict steady online retail revenue growth.

Global e-commerce sales statistics

There has also been a sizeable behavioral change in buying habits. So users expect to carry out any actions in an online store as simply as possible.

What’s for the future business trends in this field? We should be seeing more omnichannel transformations that’ll remove any hassle for users to interact with a brand via various channels. This includes voice search and using multiple connected devices, such as smartwatches and smart speakers, to browse goods and shop. Plus, immersive technologies like AR and virtual try-on are expected to have even further adoption in e-commerce stores, marketplaces, and online sales on the whole in the coming years.

4. Better User Experience

Importantly, businesses have to be up in arms to tailor to user expectations and needs. That is, make sure:

  • their online presence is strong;
  • the services and goods are accessible from any device that customers prefer;
  • the quality of the product or service is high;
  • the solution is user-friendly, has intuitive UX/UI, and the user journey is impeccable;
  • customer support is at the best level.

Providing a flawless user experience is crucial. As such, making purchases from mobile devices (or using smartphones instead of desktop computers) is becoming increasingly widespread. So m-commerce, which is also among the global trends in business, has to be catered for. This means more optimization for such devices and custom mobile app development that’ll allow for building better user journeys and products that people enjoy. 

What else does a better user experience imply? To give a few examples, it means that interacting with a solution is simple, the journey is personalized, and support is readily available at any time, thanks to AI-powered chatbots or other leading solutions that take customer service to the next level.

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5. Paid Ads May Cost More

As follows from the points above, digitalization is expanding steadily, meaning that numerous companies, regardless of size, are using paid online ads to promote their products and services. Therefore, online advertising costs are climbing, and such ad trends affecting business budgets are especially visible during the holiday season.

The past couple of years have shown a leap in global online ad spending. Recent statistics suggest that about 524 billion USD were spent on digital ads in 2022, and the figure is predicted to exceed 645 billion USD already in 2024.

Global Digital Ad Spend

6. Subscription-Based Business Model

Mentioning other recent business trends, the license software model is continuing to give way. The transition to the subscription model is already evident in many segments.

According to statistics on digital subscriptions, cloud-based services (especially e-commerce and SaaS) occupy the biggest shares, and their market size is awaited to increase by 2025.

Digital Subscription Global Market Size

Apart from offering services on subscription, many SaaS companies tend to give their users the opportunity to test their products before paying. As such, free trials and freemiums are popular end-customer engagement strategies that have proven to be effective.

What's the catch? Users get to try out the product without committing straight away. They discover its values first-hand and are, therefore, more convinced that a tool or service is worth it. This way, the product demonstrates its capabilities and almost sells itself, which is a common product-led growth "move".

7. Cryptocurrency Becoming a Standard Payment Method

Providing customers with the freedom to pay you using the solutions they trust is a must for modern businesses selling their services or products online. Opting for some of the best payment gateways, like Stripe or Paypal, is certainly a best practice. Yet some companies are taking it one step further and now accept payments in cryptocurrencies. 

Offering cryptocurrencies as a payment method has become more common recently and can be considered one of the latest trends in business. Why do some companies accept crypto payments? The opportunity to make transfers quickly, as well as the rather low transaction fees, are among the major reasons why some companies, including Shopify, are meeting buyers halfway.

8. A Focus on Sustainability

Companies need to consider their impact on the environment when creating new products or services, as this is what customers care about more lately. Running a sustainable business continues to be one of the current trends.

How do organizations become sustainable? They adopt green strategies and use eco-conscious methods to preserve the planet's natural resources and ecosystems. This can include protecting soil, water, biodiversity, and energy sources such as sunlight, heat, and electricity. 

There are many ways sustainability is incorporated into a business model (and it doesn’t go down to just eco-packaging or recycling paper). Sustainable business practices can, for instance, be carried out by:

  • using green technology;
  • making eco-friendly product designs;
  • setting corporate carbon emission reduction goals;
  • investing in social responsibility programs.

9. Remote Work and Virtual Offices

Although lockdowns are hopefully a thing of the past, the previous years have shown that more people choose in favor of working from their home offices. For many, remote work also brings visible savings (e.g., less money spent on commuting) compared to on-site work and more time for a healthy work-life balance.

So, a growing number of professionals in various spheres are continuing to shift to completely remote or hybrid work with flexible hours. Undoubtedly, this remains among the biggest ​​global trends in business, reshaping the traditional office life everyone was used to a few years back. And it’s no surprise that lots of employees are not excited about the necessity to return to the office. In fact, Gartner suggests that employers can risk losing over 30% of their workforce if they mandate employees to work from the office full-time. 

Many companies have already adapted to the changes and restructured their business processes to run smoothly regardless of someone’s physical location. They embraced the required tools and are also reaping the benefits of the “remote” movement, such as cutting costs on office rent.

Interestingly, some employers have even begun using virtual offices to bring together remote teams to keep the corporate culture going. With a hint of gamification, such online solutions allow for giving employees their own desks, holding meetings, and connecting with colleagues as if everyone were in a single workspace.

What is a virtual office solution?

10. A Growing Number of Startups

Closing up the top business trends in 2023 are startups. Curiously, the startup market is visibly expanding. The USA alone currently has over 75k startups, followed by India, the UK, and Canada.

Were all of these startups created by seasoned entrepreneurs? Actually, recent statistics state that about a third of all entrepreneurs who’ve launched startups in the past few years are first-timers, and most of these companies were run from home.

Curiously, in the course of the startup funding process, tech-related startups received more funding approval than other sectors. The most popular startup fields include artificial intelligence, fintech, blockchain, and e-commerce.

What moves people to create their own small business? Although it takes a lot of work and luck for a startup to succeed, more people are becoming entrepreneurs and investing in their own startups lately.

Reasons why people decide to launch their own startups

A survey revealed that startup founders are motivated by the idea of being their own boss, the possibility of making money, as well as the desire to fulfill a dream and make the world better.

Final Thoughts on 2023 Business Trends

Those were the main entrepreneurship trends, so what can we conclude from the major predictions and forecasts? For one thing, the role of technology in business will only be more prominent. We’ll be seeing more digital transformation in every sphere of our lives, not only related to work.

As shortly mentioned above, digital presence and effective use of resources are vital for both aspiring and established businesses. So if you need a hand with the tech part, Upsilon provides MVP development services for early-stage startups as well as an array of team augmentation services for growth-stage startups that founders can find handy. We have sprint-based pricing and a 2-week money back guarantee. So, feel free to contact us, we’ll be glad to help make your ideas a reality!

Is your startup in search of a tech partner?

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