The discovery phase, also known as initial research, occurs before project development begins. Its purpose is to identify the target audience, their problems, and needs. During this phase, the idea is tested against real-world problem-solving and user expectations.
The main objective of the discovery stage is to eliminate doubts and validate assumptions about the app. By gathering feedback and data, adjustments can be made to create a product that aligns with user expectations and needs.
In simpler terms, the discovery phase is a data-focused approach to shaping your app.