7 Best Survey Tools for Startups

The best way to get a true read on your audience is to run online surveys. We cover the 7 best free online survey tools you can use to stay on top of your customers’ needs.

Typerform, an online user survey tool, empowers you to create visually appealing forms and gather essential information. By seamlessly integrating with your current workflow, Typeform simplifies the process of collecting customer feedback and ensures a user-friendly experience for survey participants. This is particularly advantageous when prioritizing smooth UX and obtaining genuine insights without any hindrances.


SurveyMonkey, a widely used survey tool, enables you to gather customer feedback through online questionnaires. Its user-friendly interface allows for easy customization, including in-survey branding, background, font, and URL. An additional feature, SurveyMonkey Genius, utilizes AI to offer guidance and assistance in creating surveys that are optimized for maximum insights. This tool ensures that you can quickly and effortlessly generate surveys that provide the information you require.
Jotform, an user survey tool, offers customizable templates for customer feedback. Along with typical survey features, it provides additional solutions such as a no-code app builder and online storefront builder. With its intuitive interface, it allows you to create branded surveys quickly, making it an ideal all-in-one platform for those on a budget.


The intuitive user interface of SurveyPlanet simplifies the process of survey creation for users. In contrast to numerous other survey tools, SurveyPlanet offers unrestricted usage for surveys, questions, and responses, including in its free plan. However, SurveyPlanet may not be the ideal choice for users with intricate requirements for developing complex questionnaires.

Google Forms

For individuals already utilizing Gmail and Google Drive, Google Forms presents a user-friendly and cost-free survey tool. This platform enables users to personalize their forms, swiftly gather feedback, and seamlessly collaborate with team members. Furthermore, all collected data is automatically transferred to a Google Sheet, providing added convenience. An additional benefit is the ability to create an unlimited number of surveys without incurring any additional costs.

Zoho Survey

Zoho Survey is a comprehensive cloud-based surveying solution designed for organizations of all sizes. With its extensive template collection and question library, users can easily create customized surveys. The platform also allows for theme customization to align with brand identity, and it offers multilingual support. For human resources professionals, Zoho Survey provides branching and logic features, enabling the inclusion of follow-up questions in surveys. The solution also offers real-time reporting, allowing employees to provide self-ratings and cumulative ratings from individuals throughout the organization. These reports can be shared and analyzed for trends using filters and other analytics tools.


Similar to other user survey tools mentioned, Sogolytics offers preloaded survey templates and question models for a quick start. It also supports mobile-ready and multilingual surveys, ensuring accessibility across various devices and languages. However, Sogolytics lacks display logic capabilities beyond showing or hiding questions based on the preceding question. It does not support matrix or collection-based logic. Additionally, once logic is added to a question, it cannot be moved, potentially requiring survey rework.