13 Best Marketing Automation Tools for Startups

ActiveCampaign is a comprehensive platform for customer experience and marketing automation. It integrates email marketing, marketing automation, and CRM to enable effective segmentation and personalization across social media, email, and live chat channels. This software facilitates audience engagement and allows you to identify your most active contacts. It also provides the ability to create and compare multiple versions of email marketing campaigns to determine the most effective approach.

ClickFunnels is an automation platform designed for small businesses to build sales funnels. It assists in guiding website visitors through the customer journey. With ClickFunnels, you can easily create website pages using a drag-and-drop editor. It allows you to add CTA buttons and sign-up forms to generate leads. By sending targeted emails, you can convert these leads into paying customers.

HubSpot Marketing Hub is a comprehensive inbound marketing solution that enables efficient monitoring and evaluation of online marketing efforts, including blogging, email, and social media marketing. Additionally, this software facilitates the creation of conversion-focused landing pages to effectively convert website visitors into customers. It also offers automation capabilities for tasks like email sending and meeting scheduling with both new and existing customers. Furthermore, HubSpot aids in ad spend tracking and the management of ad campaigns on various social media platforms. Custom reports can be generated to assess the overall performance of your marketing campaigns.

Mailchimp is a marketing automation tool for creating, sending, and analyzing email and ad campaigns. It provides campaign transparency, email tracking, success metrics, and custom reports. The software also assists in subscriber management and segmentation based on interests, geography, and buyer journey stage. It offers customizable templates and automates campaign emails, customer follow-ups, and subscriber notifications.

Social Champ is a social media management platform that helps you plan, schedule, and publish content across multiple networks without bouncing between tabs. You can map out your posts for the week or month, manage conversations through a single inbox, collaborate with your team on approvals, and keep track of what’s working with detailed performance insights. It also offers helpful automation options and AI-assisted tools that make writing and organizing content feel much easier.

Socialbu is a social media management tool for content scheduling on multiple social media platforms. You can create, curate and schedule your content from a single dashboard. The unified inbox option helps to answer user queries without juggling between social platforms. Besides this, Socialbu allows businesses to handle teams to maintain the workflow. You can monitor content performance with visible analytics and refine your social media content strategy accordingly.

Brevo, previously known as Sendinblue, is an excellent tool for email marketing and SMS marketing. It offers a wide range of customizable email templates for creating effective email marketing campaigns. With Brevo, you can easily create automated workflows that send out emails automatically. You can also utilize your website visitors' behavior to trigger specific emails. For example, if a customer adds items to their basket but doesn't complete the checkout process, you can set up an automated email using Brevo.

OptinMonster, the leading conversion optimization software, excels in converting website visitors into subscribers and customers effortlessly. With its seamless integration of lightbox popups, slide-in forms, welcome mats, coupon wheels, landing pages, and other features, OptinMonster stands out as the ultimate solution. Moreover, OptinMonster seamlessly integrates with all major email marketing services, enabling you to rapidly expand your subscriber base.

Zapier is a user-friendly tool that enables you to integrate various apps, offering a wide selection. It simplifies the process of transferring content from one platform to another. For example, you can create a "Zap" to automatically generate a new story on Medium whenever you publish a new post on WordPress. Moreover, Zapier allows you to automate numerous marketing activities such as sharing fresh content on social media, adding new leads to a spreadsheet or database, or generating a Trello card when a new WooCommerce order is received.

ManyChat allows you to automate Facebook messages, enabling customers to make purchases directly through Facebook Messenger. The bot assists customers in selecting the right product and processing payments within Messenger itself. Furthermore, you can customize product recommendations based on conversations and customer responses. ManyChat can send customers coupons to encourage purchases. It seamlessly integrates with popular payment gateways like PayPal and Stripe, and can be connected to over 2,000 apps through Zapier.

Tailwind provides convenient scheduling tools for Pinterest and Instagram, allowing you to plan and schedule posts in advance. For Instagram, Tailwind offers hashtag suggestions to enhance your posts. With Pinterest, you can easily schedule 10 pins with just one click. Additionally, Tailwind's analytic tools enable you to monitor the effectiveness of your content and schedule it at optimal times to maximize engagement. Furthermore, Tailwind offers Power-up features that enhance your social media accounts. The SmartLoop Power-up enables you to reshare pins, including seasonal content, at the appropriate moments.

HootSuite is a widely-used social media management platform that allows you to consolidate all your social content within a single application. It offers features such as automated post scheduling, monitoring of public and private messages, and much more. For small businesses with a social media marketing team, HootSuite provides valuable team management and permission settings. Additionally, HootSuite's analytics feature provides in-depth reports on the performance of your posts across various networks.

Buffer is a well-established social media scheduling tool that allows you to schedule content in advance for various social networks, including Instagram, Facebook, Twitter, LinkedIn, and Pinterest. In addition to scheduling, Buffer also provides features for planning and organizing hashtags on Instagram, evaluating content performance, and more. It offers separate 'Publish' and 'Analyze' tools (with separate billing). If you have a social media team, you can assign different individuals with different access levels and permissions.

Act-on is a comprehensive marketing automation tool that caters to every phase of the sales cycle. It empowers you to craft multichannel experiences across diverse platforms and effectively engage leads at the most opportune moments.

Marketo is a powerful marketing automation tool that empowers startups to streamline their entire marketing process. It offers features such as personalized email campaigns, efficient contact management in a comprehensive CRM, and the ability to convert warm leads into loyal customers.

edna is official WhatsApp Business Platform Provider. WhatsApp Business API is a powerful tool designed for businesses to engage with customers on a large scale, WABA enables seamless two-way communication, personalized messaging, and automated workflows through WhatsApp. Ideal for automating marketing communication, driving sales, and providing timely notifications, WABA allows businesses to build trust and offer real-time assistance, all within one of the world’s most popular messaging platforms.

Sotrender is the ultimate solution for startups that want to amplify their social media impact through data-driven decisions. With cutting-edge AI-powered Ads Optimization, Sotrender fine-tunes ad settings for optimal reach and performance, ensuring every ad dollar counts. You'll also benefit from tracking your competition and automated social reports that deliver real-time performance insights across platforms like Facebook, Instagram, LinkedIn and YouTube.

MightyScout is an influencer marketing automation tool that helps brands and agencies track, measure, and optimize their influencer campaigns effortlessly. It automates content tracking, reporting, and performance analysis, saving companies time and ensuring data-driven decisions.

CampaignHQ is a powerful yet affordable marketing automation platform tailored for startups aiming to streamline both email and WhatsApp marketing. It combines an intuitive drag-and-drop email builder with advanced automation features that help startups nurture leads, improve deliverability, and manage multi-channel campaigns from one place. It also supports multi-domain setups, email verification, and warmup features to ensure high deliverability. CampaignHQ is especially useful for early-stage startups that need reliable automation without burning through budgets.

Windsor.ai is a powerful data integration platform that helps businesses connect, unify, and analyze their marketing and business performance across 325+ data sources. Designed for data-driven teams, Windsor.ai enables effortless ELT (Extract, Load, Transform) processes with zero coding. Users can automatically sync data to tools like Looker Studio, Power BI, Google Sheets, BigQuery, and more in just minutes. With pre-built templates, flexible scheduling, and affordable pricing plans, Windsor.ai simplifies marketing analytics and reporting for businesses of all sizes.

Mailtrap is an email delivery platform designed for product companies with high-volume email sending. It’s great for dev, and marketing teams to send marketing, mass, and transactional emails that provide high email deliverability and great analytics.

MeetEdgar is a social media scheduling and automation tool designed to help entrepreneurs and small businesses build a consistent online presence. It offers automated publishing, content recycling, and basic AI features to help maintain a consistent presence across platforms like Instagram, Facebook, LinkedIn, X (Twitter), Pinterest, and TikTok. Users can build a library of evergreen content that recirculates over time, reducing the need for constant manual posting.

CommentGuard is a social media automation tool that helps startups manage comments on Facebook and Instagram more efficiently. It uses AI to moderate harmful or spammy content, automate replies, and keep engagement running smoothly, even across high-volume ad campaigns. Teams can collaborate safely without sharing account access, and response times can be tracked across all users and pages.

SocialBee is an AI-powered social media management tool for businesses that helps them grow their online presence by creating content, building custom social media strategies, and scheduling and publishing posts. It suggests the best platforms, times, and topics, while providing insights on audience engagement. With its intuitive calendar and ready-to-share posts, SocialBee makes social media planning simple and effective.

SendPulse is a multi-channel marketing automation tool designed to help businesses engage with their audiences across email, SMS, and chatbots. The platform includes a landing page builder and visual automation builder, allowing users to create customer journeys with personalized triggers and actions. Beyond email, SendPulse integrates with messengers like WhatsApp, Instagram, and Telegram for conversational marketing through chatbots. Overall, it’s an all-in-one solution for streamlining customer communication and boosting conversions through automated, personalized interactions.

Sellforte is an advanced marketing analytics and measurement platform specializing in Marketing Mix Modeling (MMM) and incrementality testing. It helps startups and enterprises understand the true impact of marketing investments across channels—both online and offline. Using machine learning–based models, Sellforte quantifies how different marketing activities contribute to sales, allowing teams to reallocate budgets for maximum ROI. The platform’s intuitive dashboards and automated data pipelines make it easy for marketing teams to analyze results without deep statistical expertise.

Venturz is an all-in-one platform designed to help entrepreneurs, creators, and small businesses streamline their startup operations. From website creation to customer relationship management and automated marketing, Venturz offers a suite of tools to manage every aspect of your business seamlessly, all under your own brand.

Elastic Email is a modern email communication platform for small businesses that includes email marketing, email api, and email communication tools. It was founded in 2010, and from the beginning, the main goal was to create an intuitive, robust, and more affordable way to send emails. Unlike many email service providers that rely on third-party systems for delivery, Elastic Email was built entirely in-house - almost every component, including the Mail Transfer Agent, was developed from scratch. This approach has enabled a highly flexible, scalable, and cost-effective platform that delivers exceptional performance and lightning-fast email delivery for customers.

Gracker.ai is an advanced AI content automation platform designed for B2B SaaS & Cybersecurity companies. It helps teams create SEO-optimized blogs, programmatic SEO pages, and editorial workflows using AI. Using our unique AEO and GEO techniques, Gracker.ai provides powerful tools that simplify research, content planning, writing, and optimization — allowing marketers to produce high-quality content at scale and improve their ranking on niche-specific keywords and AI visibility.