12 Best SEO Tools for Startups

The increasing demand for digital marketing and the importance of improving online ranking and reputation have become more prominent. Businesses of all types require effective SEO approaches and strategies to attract customers through search engines. Explore our compilation of top-notch SEO tools that can enhance your organic rankings and result in immediate marketing benefits.

Google Search Console

Google Search Console offers a range of tools to enhance your visibility in search engine results pages (SERPs) for the specific keywords and phrases that your target audience is searching for. Whether you are a business owner or an SEO professional, Search Console can assist you in conducting a comprehensive SEO analysis or updating your current strategy with new keywords. This tool effectively monitors, troubleshoots, and optimizes your website, without requiring any coding knowledge.

Google Analytics

Google Analytics is a valuable analytics tool for marketers to monitor impressions, assess the return on investment (ROI) of their paid campaigns, and identify the primary traffic sources. It enables effective allocation of marketing and growth resources. This platform is specifically optimized for tracking data on websites, web applications, and e-commerce stores.
Seolyzer is an SEO tool that offers free site crawling, log analysis, and insights on how search engines, such as Google, perceive your website. By extracting data from your server's log files, Seolyzer generates SEO key performance indicators (KPIs) and provides information on error codes, redirects, and page speed performance.


Seobility offers a complimentary SEO-checker software that evaluates your website's adherence to current SEO standards. By inputting your URL, you can receive an analysis of your site and recommendations for optimizing it. Along with a comprehensive SEO audit, you'll have access to 1,000 subpage audits, email reports and alerts, and keyword monitoring.
Ahrefs is a highly sophisticated SEO tool that analyzes the properties of your website and generates detailed profiles of keywords, links, and rankings, enabling you to make informed decisions regarding your content.
SEMrush provides a comprehensive dashboard for analyzing domain performance and specific page metrics. The SEO Toolkit is one of the many resources offered by SEMrush. The Toolkit enables users to monitor the progress of a website's visibility over time, identify keyword rankings, determine page ranks for specific keywords, and access monthly search volume data for those keywords.


Sitechecker is a powerful tool for conducting SEO site audits and identifying ways to boost organic search traffic. It automates website performance monitoring, promptly detects errors, and identifies areas for improvement.
The Moz Pro is a SEO tool for improving your business' search ranking. With a range of research tools, Moz provides subscribers with the necessary resources to identify SEO opportunities, track growth, generate reports, and optimize their efforts.

SE Ranking

SE Ranking is a SEO tool that evaluates the condition and efficiency of websites, keyword rankings, and traffic. It additionally offers valuable competitor analysis, enabling a deeper understanding of the SEO environment and the ability to adapt marketing strategies accordingly. With SE Ranking being a white label SEO tool, users can create customized SEO reports with branding and personalization features.
Serpstat, a comprehensive search tool, is utilized by a global user base of 250,000 individuals to enhance their online search performance. By offering functionalities such as keyword research, backlink analysis, rank tracking, and site auditing, Serpstat enables users to optimize their search endeavors and maximize their website's traffic and visibility.

Screaming Frog

Created with the SEO-oriented in mind, this software scans the designated websites and analyzes the URLs for prevalent SEO problems. By streamlining and accelerating what would otherwise be a laborious task, especially for extensive websites, this program saves significant time and effort. (Manually assessing the same URLs could consume hours or even days.)
SpyFu is a SEO tool that rivals Google Ads in keyword research. It not only assists in keyword research but also aids in competitive research for PPC and SEO. Additionally, it enables the creation of personalized lists and domains. This tool is beneficial for increasing traffic to Google Ads campaigns and websites. It allows users to monitor both paid and organic rankings on popular search engines like Google, Bing, and Yahoo. Moreover, it provides dependable and precise contact details for potential leads.