10 Best Product Analytics Tools For Startups

Hotjar is a versatile tool with multiple features suitable for product owners. It offers easy solutions for creating surveys, conducting user interviews, and collecting feedback through a non-intrusive slide-out element. Additionally, Hotjar allows for heatmap analysis and provides user session screen recordings.

Amplitude is a comprehensive product analytics tool offered by Amplitude, Inc. It offers a range of tools to assist product teams in measuring and assessing the performance of their applications. Amplitude aids in predicting customer actions, minimizing conversion barriers, providing insights into user journeys and experiences, and enabling product enhancement through data-driven analytics. Implementing Amplitude and making any required adjustments to tracking or event fields typically necessitates engineering assistance.

Mixpanel is one of the best product analytics tools that collects and analyzes data from various touchpoints within your product. It provides insights on user behavior, churn reasons, and ways to enhance retention and conversion rates. With Mixpanel, you can segment users into groups, identify areas of customer friction through drop-off rates, and easily integrate with your databases. Implementing and maintaining Mixpanel requires developer and engineering assistance.

Google Analytics is a valuable product analytics tool for marketers to monitor impressions, assess the return on investment (ROI) of their paid campaigns, and identify the primary traffic sources. It enables effective allocation of marketing and growth resources. This platform is specifically optimized for tracking data on websites, web applications, and e-commerce stores.

Heap is a comprehensive tool for businesses seeking to monitor customer journeys, assess product adoption, and analyze user behavior to drive product-led growth. By automatically gathering behavioral and event data, including clicks, scrolls, and user engagement, Heap provides comprehensive insights. However, setting up Heap can be challenging for non-technical users, particularly marketers and business professionals who prefer a no-code, drag-and-drop platform.

Pendo is a platform for analyzing products that assists developers, product engineers, and marketers in creating user experiences that are highly desirable. It offers in-app guidance and advanced product analytics to achieve this goal. Pendo enables users to create and suggest helpful content on-demand, onboard users with simple nudges and cues, collect feedback with surveys and polls, and collect user engagement data throughout your user journey.

UXCam records user behavior in web and mobile apps using sessions, heatmaps, and issue tracking to monitor application errors. Despite being an older platform, UXCam lacks intuitiveness. Its pricing structure is also complex, starting with a free tier but quickly escalating to $3k/year after credit depletion. Users of UXCam often experience reliability issues, with recorded sessions frequently disappearing from their accounts.

Smartlook is a cost-effective behavioral product analytics tool that enables product engineers and marketers to review user sessions, monitor action completions, filter sessions based on events, and identify the most engaged on-page elements. It also provides insights into user drop-off points in the funnel and the reasons behind them. While Smartlook offers competitive pricing, their free tier is intended to encourage users to upgrade.

Mouseflow is a product analytics tool created specifically for marketers, product teams, and UX engineers. It records user behavior through heatmaps, session recordings, and feedback forms, and provides insightful insights through funnel analytics, drop-off tracking, and user friction metrics.

Crazy Egg is a web-based tool that tracks and analyzes user clicks on individual pages of your website. It provides detailed information on where visitors have clicked and which part of the screen they interacted with. In addition, it offers basic analytics data on page views and visitor sources through visual displays. To use Crazy Egg, simply insert a small code snippet into the HTML of the desired page, and the tool will continuously monitor and provide real-time results on visitor activity and clicks.