Retail is one of the most competitive business spheres in the world. Knowing your customers and their requirements is a key to success. There are a lot of ways of gaining such information in order to attract clients and make them stay happy in your store. All types of information can be useful if you know how to manage it.
Trying to find a way how to gather information about customers’ movements in a huge fashion mall we created special WEB-service that works with beacons. This solution helps retail businesses to allocate stores more efficient, make different ad campaigns in the most suitable places, make clients’ time in any store more convenient.
A huge fashion mall with a lot of luxury stores is like a big city. Plenty of people always wonder among fashion showcases and buy something perfect. Such a big structure requires from owners plenty of information to know about clients’ movements and therefore about their comfortable staying there. It is very important to make it all well-organized efficiently and convenient.
There was a purpose to track clients’ movements all over the mall. Every point in the mall should have been displayed on the screen with info about clients’ movements and routes.
Such information would help business owners to allocate stores more efficient, make different performances and campaigns in the most suitable places, make clients’ time in the mall more convenient and so on.
In order to analyze business needs and better understand how it works, we flew on a business trip to Kazakhstan. We visited Esentai Mall and discovered how this big structure works and what should be done to make it a more efficient business.
It was decided to use iBeacon technology to track clients’ movements all over the Esentai Mall. Beacon is a special sensor that can easily and precisely track customers’ positions and movements in any area. It was the best solution because beacons are effective from software and economic points of view.
Beacons were set in the mall to cover all spaces and stores where clients move during shopping. Then we connected all of them to a special WEB-application (created by us with the help of React and Python) which provides tools for analysing customers’ behaviour.
Right after all beacons were connected to special WEB-application the process of getting information began. This WEB-application is absolutely equipped with all necessary tools for analyzing clients’ behaviour. It can help to understand which routes are useful, which stores are more noticeable, which places are more suitable for ad campaigns and to control the order throughout the store.
With the help of this solution, several actions were made to improve clients’ experience in the mall. Conducted marketing research showed the growth of sales and the overall comfort of staying in the mall.
In conclusion, we want to say that such technology including WEB-application and beacons network can be implemented in store, warehouse, big stadium, exhibition or any others.